- Who are your favorite TikTokers, YouTubers, Snapchatters, or Instagrammers? What do you like about them? (Answers will vary; accept all reasonable answers. Students may appreciate different accounts for being funny, candid, or inspiring.)
- How have these social media personalities impacted what you like, buy, eat, do, or aspire to? (Answers will vary; accept all reasonable answers. Students may or may not have considered how they are influenced by those they follow online. Some examples may be overt: “Buy this!” while others may be more covert “I want to emulate her style or confidence.”)
There is a lot more happening on social media than just entertainment. Someone who has gained a following online and therefore has influence on his or her online followers is called an “influencer.” Over time, they’ve built a digital relationship with their followers or subscribers and now their opinion matters to others, so much so that their opinion can impact people’s choices on what to do, eat, buy, and wear. Many brands now want to capitalize on the power of influence these bloggers and vloggers have on those who follow them.
Social media presences and influencers even impact the way we think about the world, the news we consume, and the way people vote. If someone has a platform, they might be an expert on something—sports, inspirational quotes, memes, fitness, and so on. However, although everyone has a right to share their opinions, being an influencer doesn’t necessarily mean that these individuals have accurate information about the news or politics.
Invite students to watch the following video [3:56; stop at 2:33]:
NBC 26 Today talks to Dr. Ellen Selkie of UW Health Kids.
- Do you think it might be dangerous to look to influencers for our information or opinions about the way we see the world? (Accept all reasonable answers. Be sure to mention that people who have lots of followers don’t necessarily have information about current events. They may be experts about fashion or exercise, but that doesn’t mean they’re experts about news or politics.)
- Would you want to be an influencer, whose everyday life or social media account generates tons of followers and impacts people’s choices? Why or why not? (Accept all reasonable answers. Students may think it sounds fun, or the power would be nice. Others might be more private or find it a big responsibility.)
As Christians, our motivation isn’t money or fame, but our mission is similar—share a message with multitudes; influence others for Christ. The man in the Scripture passage we’ll be looking at today wasn’t able to harness the power of social media, but he sent out influencers just the same.